• “Culture & Entertainment” bring brand relevance.
• Davin Phillips from CSA.Global and Marsha Kumire from SAB.
• Driving sales and growing market share in the digital age.
• Beyond brand placement.
• Casting story tellers.

In the contemporary landscape of marketing and brand promotion, Culture & Entertainment have emerged as formidable tools that wield substantial influence in shaping consumer perceptions and fostering brand engagement. The symbiotic relationship between culture, entertainment, and marketing has evolved as a strategic imperative for businesses seeking to differentiate themselves in an increasingly crowded marketplace. This was clear from a sold out Masterclass at Loerie’s Creative Week recently, presented by Davin Phillips from CSA.Global along with Marsha Kumire, Marketing Director, Premium Co, South African Breweries.

It is clear that cultural elements, including language, traditions, and societal norms, resonate deeply with target audiences, providing a rich tapestry upon which marketers can craft compelling narratives. Simultaneously, entertainment, spanning a spectrum of mediums such as film, music, sports, and digital content, holds the power to captivate and emotionally connect with consumers on a profound level.

“This nexus of culture and entertainment empowers marketers to create resonant and memorable campaigns that leverage the shared experiences and aspirations of diverse audiences. These facilitate brand loyalty, foster consumer trust, and ultimately drive sales and market share growth,” says CSA’s Davin Phillips, who spoke on Culture & Entertainment as key marketing trends for digital-age success.

Loeries Creative Week is renowned for top-tier masterclasses that bring the most innovative industry thinking to attendees and an enthusiastic full house set a keen tone for the Culture & Entertainment seminar. One of the standout features of the Masterclass was the palpable energy and enthusiasm in the room along with active participation from attendees, sparking insightful discussions.

The invaluable session provided real world insights into the multifaceted ways in which Culture  & Entertainment serve as indispensable tools for impactful marketing, elucidating strategies and best practices that underpin their integration into contemporary marketing endeavours and building that holiest of grail’s, brand relevance.