A full-service dedicated sports talent and event marketing division, C.S.A. SPORTS helps talent, teams and brands speak to those that count: the fans.
Consequently, C.S.A. SPORT’S team of campaign directors, implementers, writers, strategists, negotiators, digital natives and visionaries build differentiated sports & lifestyle strategies and promotional platforms that engage consumers.
“Our key approach is to create practical solutions for rights holders and brands in order that maximum value is extracted for both the rights holder and sponsors across multiple channels. With a solid reputation for matching sponsorship and endorsement opportunities with the requirements and expectations of each brand, C.S.A. Sports takes pride in ensuring the rights negotiated to brands are contracted fairly and professionally.” Glen Tomlinson – M.D. C.S.A. SPORTS.
C.S.A. Sports is more than just a service provider. We are a global partner that brings vision on the front end and detailed execution on the back, and a relentless pursuit of excellence on everything sports in-between.
Sponsorship Consulting & Strategic Services • Rights Management • Marketing Planning • Brand Strategy and positioning • Visual Identity • Social Media • Media & PR • Partnership Creation and Management • Property and Content Development & Management • Promotions and Promotional Campaigns • Sponsorship Valuation, Evaluation, Negotiation and Activation • Event Planning • Event Marketing • Event Management • Athlete and Talent Representation • Logistics • Market Research, Measurement and Analysis • Rights and Legal Services
M.D, GLEN TOMLINSON
Comprising a smart, connected team that makes things happen for brands and talent, C.S.A. Sports is headed up by MD Glen Tomlinson who has been involved in the digital marketing and advertising space for 20 years. Highly successful in the sponsorship and sports marketing arena, Glen has paired great brands with top events and millions of fans. Using a combination of ATL and digital platforms and innovative concepts and amplification strategies, Glen has consistently driven remarkable engagement and ROI for brands and talent, including:
Nike Running, Nike Football, Soweto Marathon and Indoor Football League and multiple product launches
Investec Rugby, Cricket, Hockey and Golf
Momentum ODI Cricket
Dimension Data – Tour de France and Cape Epic
FNB – Wines2Whales
Total – Confederation of African Football
Mountain Dew – Dew Skating
Appletiser – Won a Bookmark at the Bookmarks Awards
In previous positions Glen managed the Johannesburg office for Saatchi and Saatchi Synergize as well as the development in Africa for global digital consultancy, Nurun, a Publicis Groupe company.
IN THE NEWS
Talent signs to C.S.A. Sports on launch
In the launch of C.S.A. Sports, the company has already signed some of SA’s top stars, including championship-winning Mamelodi Sundowns players George Lebese and Percy Tau, and skateboarding champ Jean-marc Johannes, amongst others, while it also recently concluded a brand ambassadorship deal for Super Eagles football legend Jay Jay Okocha with Nigerian sports betting platform BetKing.