CSA SPORTS

A full-service dedicated sports talent and event marketing division, C.S.A. SPORTS helps talent, teams and brands speak to those that count: the fans.

Consequently, C.S.A. SPORT’S team of campaign directors, implementers, writers, strategists, negotiators, digital natives and visionaries build differentiated sports & lifestyle strategies and promotional platforms that engage consumers.

C.S.A. Sports is more than just a service provider. We are a global partner that brings vision on the front end and detailed execution on the back, and a relentless pursuit of excellence on everything sports in-between.

KEY CAPABILITIES

Sponsorship Consulting & Strategic Services  •  Rights Management  •  Marketing Planning  •  Brand Strategy and positioning   •   Visual Identity  •  Social Media  •  Media & PR  •  Partnership Creation and Management  •  Property and Content Development & Management  •   Promotions and Promotional Campaigns  •  Sponsorship Valuation, Evaluation, Negotiation and Activation  •  Event Planning  •  Event Marketing   •  Event Management  •  Athlete and Talent Representation  •  Logistics  •  Market Research, Measurement and Analysis  •  Rights and Legal Services

Talent signs to C.S.A. Sports on launch

In the launch of C.S.A. Sports, the company has already signed some of SA’s top stars, including championship-winning Mamelodi Sundowns players George Lebese and Percy Tau, and skateboarding champ Jean-marc Johannes, amongst others, while it also recently concluded a brand ambassadorship deal for Super Eagles football legend Jay Jay Okocha with Nigerian sports betting platform BetKing.

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