CSA SPORTS

A full-service dedicated sports talent and event marketing division, C.S.A. SPORTS helps talent, teams and brands speak to those that count: the fans.

Consequently, C.S.A. SPORT’S team of campaign directors, implementers, writers, strategists, negotiators, digital natives and visionaries build differentiated sports & lifestyle strategies and promotional platforms that engage consumers.

“Our key approach is to create practical solutions for rights holders and brands in order that maximum value is extracted for both the rights holder and sponsors across multiple channels. With a solid reputation for matching sponsorship and endorsement opportunities with the requirements and expectations of each brand, C.S.A. Sports takes pride in ensuring the rights negotiated to brands are contracted fairly and professionally.” – Charl Coetzee – Director, C.S.A. SPORTS

C.S.A. Sports is more than just a service provider. We are a global partner that brings vision on the front end and detailed execution on the back, and a relentless pursuit of excellence on everything sports in-between.

KEY CAPABILITIES

Sponsorship Consulting & Strategic Services  •  Rights Management  •  Marketing Planning  •  Brand Strategy and positioning   •   Visual Identity  •  Social Media  •  Media & PR  •  Partnership Creation and Management  •  Property and Content Development & Management  •   Promotions and Promotional Campaigns  •  Sponsorship Valuation, Evaluation, Negotiation and Activation  •  Event Planning  •  Event Marketing   •  Event Management  •  Athlete and Talent Representation  •  Logistics  •  Market Research, Measurement and Analysis  •  Rights and Legal Services

Talent signs to C.S.A. Sports on launch

In the launch of C.S.A. Sports, the company has already signed some of SA’s top stars, including championship-winning Mamelodi Sundowns players George Lebese and Percy Tau, and skateboarding champ Jean-marc Johannes, amongst others, while it also recently concluded a brand ambassadorship deal for Super Eagles football legend Jay Jay Okocha with Nigerian sports betting platform BetKing.

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