Keep Walking: Africa Top 30

Client Needs:

Johnnie Walker wanted to take bold steps in speaking to a new generation of whiskey drinkers on the African continent. The solve lay in creating a campaign that would afford the brand substantial cultural relevance.

Project Needs:

Execute a culture-shifting, first time ever, pan-African campaign that celebrates those cultural shape shifters who are boldly striding into the next era with purpose, while supporting progress in the continent’s creative economy. The inclusive nature of the campaign ensured creatives came from Anglo-, Franco- and Lusophone countries and CSA managed the entire nominations/finalists process. The company also directed all PR and social media and handled all celebrity panel management.

Big Idea:

Keep Walking: Africa Top 30, an innovative, pan-African campaign from Johnnie Walker, in association with Trace. Its mission: to identify & celebrate 30 next gen African cultural visionaries across music, film, media, fashion, and art. The campaign included the Keep Walking: Africa Top 30 Round Table show on Trace which profiled the talent and a panel discussion with five African cultural giants.

Execution Results:

An integrated campaign with PR at is core, MEDIA VALUE achieved was £622,291.96 (almost 900% more than the KPI of £73,442.48) along with a clip count of 227 (almost 400% over a KPI of 65).

RESULTS

£622,291.96

EARNED MEDIA

233M

REACH

227

PRESS CLIPPINGS

13

PRESS RELEASES

 

WHERE TO FIND US

Johannesburg

Cape Town

Los Angeles

Lagos

London

SIGN UP TO OUR NEWSLETTER

 

Copyright © 2024 Celebrity Services Africa Privacy Policy | Terms and Conditions

CSA Global is compliant with the provisions of the Protection of Information Act 4 of 2013. For a copy of the Company’s data protection policy, please click here.