To create awareness of the REDBULL F1 Circuit race in Cape Town
CSA cast influencers and created an influencer Social Media programme; talent management with regards to posts & event attendance; managed publicity & transport arrangements for talent to attend event.
In another first, Tlale designed a limited-edition RED by David Tlale clutch bag, crafted from premium leather. Only 1,000 bags were made, available exclusively to Vodacom Red subscribers who upgraded or signed up during June and July 2018.
CSA managed the end-to-end influencer experience, overseeing talent selection, content creation, event attendance, and publicity. By blending influencer marketing, digital storytelling, and PR, CSA helped position the Red Bull F1 Circuit Race as an unmissable experience in Cape Town.
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