C.S.A. was given a tall ask: how to gain traction in a well-traded market for The Man Of Status deodorant relaunch. The objective was to drive brand awareness, influencer advocacy, and PR while creating a lasting communication strategy.
Develop a multi-faceted campaign that positioned The Man Of Status as more than just a deodorant—it became a symbol of ambition, perseverance, and success. By leveraging influential personalities who embody the hustle and earn the respect of STATUS, the campaign resonated deeply with the target audience.
C.S.A. identified four of South Africa’s most respected and ambitious figures to represent The Man Of Status. These included Bafana Bafana football player George Lebese, award-winning entrepreneur ProVerb, and world-class music duo Bandile and Banele Mbere from Major League DJz. Through strategic PR, influencer advocacy, and diverse messaging across multiple communication platforms, the campaign successfully reinforced the brand’s identity and cultural relevance.
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