Create an Awards experience that brought to life TikTok as a cultural phenomenon, while celebrating the digital creators redefining African narratives through innovation & creativity. CSA was tasked to create & produce the stage show as well as craft impactful social media content & visuals.
“Larger Than Life”, a world-class awards production that celebrated the continent’s culture while emphasizing that TikTok isn’t just ingrained in the culture but actively amplifies it.
Including MCs Pamela Mtanaga and TikTok sensation Moghelingz, as well as performances by Focalistic, Zee Nxumalo and DBN Gogo, a seamless stage production also included a neon LED award ramp featuring creator content, allowing guests to revel in the immersive experience. In the process, the event generated a staggering 30.9M reach on TikTok and 45K on Instagram, driven by a combined effort across branded content and posts from talent.
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