- Focalistic and Young Stunna now command 800,000+ subscribers combined on The Kulture app.
- Behind-the-scenes access, fans crave deeper, direct artist connection
- Culture is no longer broadcast, it’s co-created. The Kulture app invites fans into the heart of the movement
- Not just content, context. The Kulture redefines mobile storytelling with raw, real, and proudly local narratives
Where music, storytelling, and fan connection meet.
Just short of a year since launch, The Kulture app has become South Africa’s fastest-growing digital stage, connecting fans with artists like Focalistic and Young Stunna in deeper, more meaningful ways.
A New Way to Experience Culture
Now with over 800,000 subscribers and counting, the platform offers a front-row seat to the creative process: from behind-the-scenes studio sessions and early music drops to fashion picks, tour moments, and unfiltered storytelling.
But The Kulture is more than access. It’s a content ecosystem, designed to reflect the full spectrum of South African and African culture.
Alongside exclusive video content, the app features micro-editorial stories and culture news: spotlighting rising talent, reviewing the latest albums, and tracking the biggest moves across Amapiano, Hip Hop, House, Gqom, Gospel, and more. It’s mobile-first, artist-led, and proudly local.
At the heart of The Kulture is a collaborative vision, bringing together mobile innovation, cultural relevance, and authentic fan connection.
Available exclusively to Vodacom users, brought to life by the creative minds at CSA.Global, and made seamless through Upstream Systems’ technical expertise, the platform merges storytelling with smart delivery to meet fans where they are: on their phones, in real time, and inside the culture.
This is more than just a platform drop, it’s a sign of what’s possible when technology, talent, and storytelling align.
800K subscribers in, with countless stories still to tell, The Kulture is setting a new standard for how entertainment is experienced, not just in South Africa, but across the continent.
This isn’t just a milestone. It’s a movement.