Introducing SA Chart Pulse: The First Cross-Platform Cultural Barometer in South African Music.
- Where does a hit really happen? SA Chart Pulse reveals how music spreads.
- A first for South Africa: this cross-platform chart finally captures real cultural impact, not just streaming stats.
- For artists, marketers, and brands, your new blueprint for relevance, resonance, and reach.
- Culture moves fast, move with it and spot the next big moment before it peaks.
In 2025, music doesn’t just chart, it travels. It lives on radio. It trends on TikTok. It explodes on YouTube. It pulses through Spotify, Apple Music, and gets rediscovered on Shazam. A hit today is no longer born and consumed in one place; it builds momentum across many.
Innovation
Yet, until now, South Africa has had no unified way to measure this cultural motion. No pulse check on what the nation is truly vibing with. That just changed.
SA Chart Pulse, created by CSA.Global, is Mzansi’s first cross-platform music chart, a bold new system that reflects how people actually experience music today. Every week, it assigns a Pulse Score to each track based on performance across Spotify, Apple Music, YouTube, Shazam, Deezer, and SA radio, combining real-time data into a single measure of cultural heat.
This isn’t just an innovation in music analytics. It’s a reflection of the new listening culture, in which:
- Fans don’t follow charts, they follow moments
- Discovery happens in clubs, cars, Reels, and gym playlists
- Consumption is non-linear, social, and emotionally driven
SA Chart Pulse meets the music ecosystem where it lives – everywhere.
The impact
For artists, it’s a shot at true visibility, not just through one platform, but through the entire cultural lens. For labels and tastemakers, it’s a blueprint for momentum: who’s building, who’s breaking, and where the energy is shifting. For brand managers and marketers, this is a goldmine of insight.
“It’s not just a Top 10. It’s a culture barometer”
— CSA Global’s Davin Phillips.
Music is culture and culture is everything
SA Chart Pulse has arrived right on time. Because in this moment, where music is culture and culture is everything, the industry needs a smarter, deeper, and more accurate vibe-check. That’s what SA Chart Pulse delivers, every Friday. The beat is everywhere. Now, so is the data.