Why Influencer Marketing Without Storytelling Is a Sinking Ship
Leveraging influencers solely for their reach without embedding authentic storytelling into your brand strategy can render your marketing efforts not just ineffective but leave you dead in the water. Influencers possess the power to humanize brands, but without genuine narratives, campaigns risk appearing superficial and failing to engage audiences meaningfully. The Pitfall of Superficial Campaigns […]
Rewind to Connect: How Nostalgia Turns Brands into Emotional Icons
Why Nostalgia is the Hottest Power Move in Brand Storytelling The culture of nostalgia has become an anchor for brand narratives. Perceived as a sentimental longing for a time past, nostalgia is often idealized and marked by fondness and a desire to relive shared memories. As such, more than emotion; it’s a powerful cultural force […]
Trump’s Tariffs go to the Movies.
In a move that has sent shockwaves through the global entertainment supply chain, Donald Trump has announced plans to impose a 100% tariff on all films produced outside the United States. What This Means for South Africa: A Blow to Jobs, Investment, and Global Visibility? Should Donald Trump’s proposed 100% tariff on all films produced […]