A VERY BONANG YEAR

Challenge

Generate media and social media buzz around the broadcast of the two-part TV special, A Very Bonang Year, on SABC.

The Big Idea

CSA managed all communications and publicity across key lifestyle and entertainment media platforms, amplifying Bonang Matheba’s global adventures and personal milestones to ensure maximum audience engagement.

Execution

Part 1 achieved a record-breaking 1.86 million viewers and 1.3 billion hashtag impressions for #AVeryBonangYear.
Part 2 surpassed expectations with 2 million viewers and 2.2 billion impressions, solidifying the special as a cultural phenomenon.

Earned Media

101M

Potential Reach