CIROC PINEAPPLE GLOBAL

Challenge

Generate media and social media buzz around the global launch of CÎROC Pineapple in Mauritius.

The Big Idea

CSA curated a luxury, three-day tropical experience in Mauritius under the “Tropical Luxury” theme. The event featured top talent from Africa, Poland, and Turkey, including Nigerian superstars Banky W and D’Banj, South African icons Da L.E.S, DJ Dimplez, David Tlale, and Bonang Matheba, combining music, fashion, and entertainment to embody the brand’s luxury lifestyle.

Execution

CSA managed every aspect of the event — from securing media coverage and coordinating celebrity attendance to overseeing the main event and producing a showreel for global amplification across media platforms.

13M
Earned Media
6.3M
Potential Reach
67.2M
Impressions