AFI MERCEDES FASHION WEEK
What:
African Fashion Week
Client Needs:
Transform Africa Fashion Week into Africa’s most recognized Fashion Event
Big Idea:
Support and amplify AFI’s efforts in developing a platform that showcases African and local designers. Ensure strategic engagement with global media across broadcast and print for the event and secure their attendance at the event.
Engage with the trade in terms of the successful Africa Trade Expo. Along with coverage of shows, media were offered behind-the-scenes opportunities and exclusive interview opportunities
C.S.A. also brought The Radisson and the City of Cape Town onboard as partners.
Key Outlets:
RESULTS
176M
EARNED MEDIA
995
MEDIA CLIPPINGS
WHERE TO FIND US
Johannesburg
Cape Town
Los Angeles
Lagos
London
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