AFI MERCEDES FASHION WEEK

What:

African Fashion Week

Client Needs:

Transform Africa Fashion Week into Africa’s most recognized Fashion Event

Big Idea:

Support and amplify AFI’s efforts in developing a platform that showcases African and local designers. Ensure strategic engagement with global media across broadcast and print for the event and secure their attendance at the event.

Engage with the trade in terms of the successful Africa Trade Expo. Along with coverage of shows, media were offered behind-the-scenes opportunities and exclusive interview opportunities

C.S.A. also brought The Radisson and the City of Cape Town onboard as partners.

Key Outlets:

CNN, TIMES Magazine, FORBES AFRICA, TIMES Newspaper, Fashion Friend Blog,

RESULTS

176M

EARNED MEDIA

995

MEDIA CLIPPINGS

WHERE TO FIND US

Johannesberg

Cape Town

Los Angeles

Lagos

London

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