BUDX MIAMI

What:

BUDX took over a hotel in South Beach with a series of curated events and performances for the “Kings of Culture” from around the world. Influencers and trailblazers spanning diverse cultural fields that include art, music, fashion and sports will join Budweiser’s global creator community BUDX, coinciding with the SuperBowl Weekend.

Client Needs:

Create buzz interest surrounding the Participation of South African Creative “King’s of Culture” in local media.

Big Idea:

CSA handled all communication around the BUDX event, using SA creatives’ participation and performance to amplify brand narrative and relevance.

Karabo Poppy Moletsane customized a pair of Nike sneakers at an activation at the hip-hop mansion. Sho Madjozi brought down the house with an electrifying performance on stage with David Guetta. Moonchild Sanelly rocked a crowd of creatives, also on stage with David Guetta.

Key Outlets:

Channel 24, Okay Africa, MTV Base, Sowetan, Between 10 and 5, Times Live, IOL, Zkhiphani, Daily Maverick, The Herald, Cape Argus, Daily News

RESULTS

845K

EARNED MEDIA

18.9M

POTENTIAL REACH

WHERE TO FIND US

Johannesburg

Cape Town

Los Angeles

Lagos

London

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