BUDX MIAMI
What:
BUDX took over a hotel in South Beach with a series of curated events and performances for the “Kings of Culture” from around the world. Influencers and trailblazers spanning diverse cultural fields that include art, music, fashion and sports will join Budweiser’s global creator community BUDX, coinciding with the SuperBowl Weekend.
Client Needs:
Create buzz interest surrounding the Participation of South African Creative “King’s of Culture” in local media.
Big Idea:
CSA handled all communication around the BUDX event, using SA creatives’ participation and performance to amplify brand narrative and relevance.
Karabo Poppy Moletsane customized a pair of Nike sneakers at an activation at the hip-hop mansion. Sho Madjozi brought down the house with an electrifying performance on stage with David Guetta. Moonchild Sanelly rocked a crowd of creatives, also on stage with David Guetta.
Key Outlets:
RESULTS
845K
EARNED MEDIA
18.9M
POTENTIAL REACH
WHERE TO FIND US
Johannesburg
Cape Town
Los Angeles
Lagos
London
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