Free Range Humans

What:

Season two of Free Range Humans, an original, ongoing documentary series from Corona Studio; is a sequel to the original, short format, hit video series, Free Range Humans – Nature Is Calling. It follows six environmentally conscious individuals who left the buzz of city life and heeded the call to help save the planet, its diverse ecosystems and marine life.

*The launch of season 2 was activated in the South African market first. CSA led the launch and developed a best practices strategy that was used globally.

Project Needs:

For the campaign launch, CSA was tasked to amplify the campaign beyond the online series and bring the “Nature Is Calling” message to life.

Several green oasis popped up in and around the V&A Waterfront in Cape Town, giving urbanites pockets of nature and a break from the concrete jungle around them. The lush, tiny sanctuaries were a place to not only recharge but also bring awareness to the fact that nature is in trouble – and we need to hear its call for help.

Big Idea:

Conduct a social experiment that brings legitimacy to the call for protecting natural spaces – both urban and wild – by illustrating that humans have direct health benefits when they participate in nature, including living happier, and more creative lives

Key Outlets:

Power 98.7, Umhlobo Wenene FM, SABC News, The Star, Die Burger, IOL