LINDT CHOCOLATE

What:

Lindt Excellence Dark Wasabi, Lindt Excellence range – A Touch of Vanilla White and Dark Coconut Intense, Lindt Lindor Month, Lind Bear

Client Needs:

Profile new product, introduce 2 new flavours, Showcase Lindt Lindor Month, Promote gifting Concept

Big Idea:

C.S.A. was the catalyst for four different profiling objectives executed in one month. The first was to profile the New Lindt Excellence Dark Wasabi slab. The second was to profile the two new flavours in The Lindt Excellence range – A Touch of Vanilla White and Dark Coconut Intense. It was also the Lindt Lindor Month and C.S.A. conceptualised a competition to be included in Top of The Times Newspaper Lindor Box. Lastly, C.S.A. also initiated The Lindt Bear campaign, introducing the Lindt Bear as the “perfect gift to give this Christmas‟ or any other special occasion, drawing attention to the caring and friendly nature of the new Lindt character. C.S.A. composed an online competition on Oprah Magazine for the month of September

RESULTS

8M

EARNED MEDIA

11

BROADCAST RADIO STATIONS

WHERE TO FIND US

Johannesberg

Cape Town

Los Angeles

Lagos

London

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