SMIRNOFF GAMES NIGHT
Smirnoff Vodka presented a six-episode popular culture trivia celebrity Games Night show online, hosted by DJ Doowap with celebrity guests facing off for bragging rights
Generate Buzz and Talkability for each episode and build up to finale.
CSA handled all communication around the show, using celebrity news to influence brand traction and relevance.
Visi, Okay Africa, Biz Community, eNCA, SABC3 Espresso, Africa.com.
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