SMIRNOFF GAMES NIGHT

What:

Smirnoff Vodka presented a six-episode popular culture trivia celebrity Games Night show online, hosted by DJ Doowap with celebrity guests facing off for bragging rights

Client Needs:

Generate Buzz and Talkability for each episode and build up to finale.

Big Idea:

CSA handled all communication around the show, using celebrity news to influence brand traction and relevance.

Key Outlets:

Visi, Okay Africa, Biz Community, eNCA, SABC3 Espresso, Africa.com.

RESULTS

2.4M+

EARNED MEDIA

5M

POTENTIAL REACH

WHERE TO FIND US

Johannesberg

Cape Town

Los Angeles

Lagos

London

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