SMIRNOFF GAMES NIGHT
What:
Smirnoff Vodka presented a six-episode popular culture trivia celebrity Games Night show online, hosted by DJ Doowap with celebrity guests facing off for bragging rights
Client Needs:
Generate Buzz and Talkability for each episode and build up to finale.
Big Idea:
CSA handled all communication around the show, using celebrity news to influence brand traction and relevance.
Key Outlets:
Visi, Okay Africa, Biz Community, eNCA, SABC3 Espresso, Africa.com.
RESULTS
2.4M+
EARNED MEDIA
5M
POTENTIAL REACH
WHERE TO FIND US
Johannesburg
Cape Town
Los Angeles
Lagos
London
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