19 Dec Da L.E.S signs a partnership with Global Talent Agency
By Rob Greeff
Multi-talented Hip-Hop recording artist and record producer- Da L.E.S aka North God Jr – has signed to global communications and talent agency, Celebrity Services Africa (C.S.A).
With dedicated talent and communication divisions, C.S.A. is a forerunner in the field of influencer marketing and will be working closely with Da L.E.S, to support and propel his brand further across all channels that represent his biggest passions – Music and the culture of hip hop.
“I’m super proud to be part of a team that houses the best of the best on the continent. I’m embarking on a new journey to deliver an authentic and cutting edge hip hop sound with a few surprises along the way!”, says Da L.E.S on joining C.S.A. who also represent, amongst others, Bonang Matheba and D’Banj.
The primary focus for the C.S.A team will be to increase both a local and international audience; ensuring a powerful global footprint through strategic campaigns that align with Da L.E.S’s overall vision while also creating brand endorsement opportunities that ignites his imagination.
Da L.E.S together with motherland Hip-Hop group Jozi were instrumental in changing the sonic face of South African Hip-hop. They blended crunk with South African samples as well as reimagined a new image of rappers. Da L.E.S’s star continues to rise as a solo artist releasing critically acclaimed albums, including releasing six singles and six videos in six weeks, a feat never attempted by a South African musician. He frequently collaborates with the very best of South African Hip Hop artists including AKA, Riky Rick and many more.
Da L.E.S was recently inducted into the South African Hip Hop Museum with his name on the prestigious Hennessey Wall of Fame in recognition of pioneering the culture of Hip-Hop in South Africa.
“Da L.E.S is an epic talent and South African Hip Hop visionary. He is the cornerstone of South African Hip Hop and we are very excited to be representing and partnering with the next stage of his career, bringing his unique voice to the world”, says Davin Phillips, executive director at C.S.A.