Digital & mobile technology optimized by celebrities is now a reality
Platinum status rapper and recording artist, Kiernan Forbes, famously known as AKA, has launched Beam Digital – alongside partners, MiCore and Celebrity Services Africa this past Thursday – and is set to revolutionise the way in which artists and their fans engage through the application of innovative mobile technologies.
Beam Digital will empower celebrities (musicians, actors, models and sports-players) to engage with their fans through broadcasts across exciting digital platforms, celebrities’ own customised mobile devices, loyalty programs, discounts and an extensive range of value added mobile services.
“The digital revolution is driving technological change at a pace that has never been seen before and followers are expecting more from the artists they support. It’s been a dream of mine to be able to empower my fellow artists by connecting them more significantly with their fans through innovative tech & digital solutions. I’ve been looking for the next big thing and I believe this is it!” says AKA.
Beam Digital brings together AKA’s own business, The Beam Group, Celebrity Services Africa (C.S.A), whose vision is to develop a media and entertainment marketplace across the African continent and MiCore Holdings, an innovation-first, mobile technology solutions provider.
“Historically exclusive content on digital platforms in Africa has been limited. Beam Digital is about democratizing media and entertainment on the continent and we’re looking forward to being part of the process where artists and the fans will benefit,” says Marc Le Chat, CSA co-founder and executive director.
With the spectacular growth of the mobile industry across the continent, Africa will have 560M smartphones in market by 2020. This paired with a booming entertainment industry means that Beam Digital’s entry into the market couldn’t come at a better time.
“MicCore has partnered with the Beam Group to provide the backend digital solutions to create a platform of value for celebrities in the entertainment, religious, sporting and music environments. We are excited to partner in Beam in bringing Beam Digital to reality,” says Graeme Hornsby, CEO, MiCore.
Beam Digital’s products will include a new, celebrity-branded smartphone, proudly made in South Africa, will be released in February 2018 and will include the latest features together with exclusive content and services to reward fans.
Beam Digital also has an innovative messaging, BeamTawk, an innoviative mobile messaging platform catering to both smart and feature phones, that allows artists to connect with their fans and engage with them directly.
BeamRepair, meanwhile, is a network of mobile device repair centres across South Africa that will provide much needed job creation and skills development. Customers will be able to have their devices collected, repaired and delivered back, all within 24 hours.
Other products and services, include a multi channel mobile TV station, BeamTV; BeamTunes, artists own online music store; BeamMarket, an e-commerce site selling artist’s own merchandise and; BeamCoin, an e-wallet and digital currency solution.
For AKA, his heart belongs to the artists and the fans:
“My greatest wish is for Beam Digital to empower talent to grow their brands by knowing their fans. By owning their data base, artists can engage more powerfully and directly with their followers and, by leveraging data-driven knowledge ahead of brand endorsements & agreements, they’ll become masters of their own destiny.”