The House of BNG launches the official taste of summer, with BNG Nectar, pure sparkling wine in a can!

by | Nov 23, 2020 | Branding, Business, Lifestyle, Social Media, The Wire, Uncategorized

  • New offering from The House of BNG
  • Pure sparkling wine in a can
  • 2 variants, Rose’ and Blanc
  • Trended on Twitter day of launch

Bonang Matheba, founder of the House of BNG, and accomplished business woman has done it again with of her latest offering “BNG Nectar”, a pure sparkling wine in a can. Social Media was in a frenzy with speculation that the media personality was launching a collection of bags, as she teased the sophisticated packaging “the ultimate accessory for summer”, and followed with the reveal of the cans in a “La Dolce Vita” styled short film on Twitter.

The reveal was timed perfectly with a soft launch lunch at the “Jaguar Land Rover Experience” in Johannesburg. In true House of BNG style, the event was “luxurious, delicious and premium”, the same words Bonang described the BNG Nectar pure sparkling wine with. With every detail in place, from the intimate patio gathering, the décor, the exquisite flower centre piece on the long lunch banquet table, to the sophisticated who’s who celebrity guest list including Minister Fikile Mbalula, Rich Mnisi, Trevor Stuurman, Shashi Naidoo, Pinky and Melody Molale, it captured the very essence of BNG Nectar and turned this location into an unforgettable occasion. Along with The House of BNG MCC’s served, the “Moghel” cocktail, created by mixologist @mmisology made with Rosewater, Cold Brew Hibiscus, Strawberry Syrup, Lemon Juice and topped with BNG Nectar Rose’ or Blanc and served a rose petal, was popular with guests.

“With my international travels, I have noticed that globally single serve drinks are on the demand. I wanted to expand this trend into South Africa and at the same time innovate and launch with a true sparkling wine. They are fresh, lively and delicious with a distinctive nectar finish. They bring their own sense of fun, luxury and style to every occasion, and of course the packaging, inspired by my love for fashion and clutch bags, make it the “ultimate accessory for summer” said Bonang.

As Bonang and guests enjoyed themselves, hashtags Bonang, QueenB, BNGNectar and HouseofBNG were trending on Twitter. As always, Bonang lived up to her legendary reputation of hosting these spectacular exclusive House of BNG events, whilst deftly managing a high impact across social media.

The BNG Nectar sparkling wine in a can has proven a great success with a complete sell out within the first week of launch, and is set to be the thirst quencher for summer.

C.S.A.’s monthly cultural portal, The WIRE connects the dots of culture. With concise stories, many with video content, take a premium dive into the world of African entertainment & cultural fluidity. It’s one thing to be hip to what’s happening but it is another to know why.

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