by Rob Greeff | Feb 8, 2021 | Branding, Business, Entertainment, Events and Competitions, Instagram, Lifestyle, Media Industry, Photography, Social Media, The Wire, Trends
The DO’s, DON’Ts & TAKEOUTS for Influencer Marketing 2021 The Entertainment Factor Omni-present branding Reality bites Avoiding tone deaf narratives DO’s Let me entertain you! If 2020 proved one thing it’s that everyone wanted to escape the bad news and be...
by Rob Greeff | Jan 17, 2021 | Branding, Business, Interviews, Media Industry, Trends
Davin Phillips shares insider influencer marketing trends for 2021. The continued rise of micro influencers. Performance-based influencer marketing – it’s a thing. The data analytics turning influencer casting into science. Communicators VS Amplifiers....
by Rob Greeff | Jan 15, 2021 | Business, Media Industry, Trends
What happens when people don’t trust your brand? Welcome the “Sincerity” trend! Whatsapp tries to contain fallout after privacy policy update. Downloads of Signal and Telegram skyrocket. Tesla CEO Elon Musk tweets “Use Signal”. A breakdown in “TRUST”. WhatsApp has...
by Rob Greeff | Jan 15, 2021 | Business, Lifestyle, Media Industry, Trends
How the pandemic changed shopping and now your branding needs to as well! Consumers are open to online retail, more than ever. Developing markets are catching up to online retail. Brands need to reach & retain customers online. Direct-to-consumer selling requires...
by Rob Greeff | Jan 14, 2021 | Art, Entertainment, Events and Competitions, Fashion, Lifestyle, Music, Tech, Trends
The Pandemic locked them down, and they gathered online It’s not a trend, it’s a technology. Virtual concerts, fashion shows and home entertainment. A new marketing frontier. Necessity is the mother of invention, as they say, and Augmented Reality, Alternative...