Rewind to Connect: How Nostalgia Turns Brands into Emotional Icons
Why Nostalgia is the Hottest Power Move in Brand Storytelling The culture of nostalgia has become an anchor for brand narratives. Perceived as a sentimental longing for a time past, nostalgia is often idealized and marked by fondness and a desire to relive shared memories. As such, more than emotion; it’s a powerful cultural force […]
Trump’s Tariffs go to the Movies.
In a move that has sent shockwaves through the global entertainment supply chain, Donald Trump has announced plans to impose a 100% tariff on all films produced outside the United States. What This Means for South Africa: A Blow to Jobs, Investment, and Global Visibility? Should Donald Trump’s proposed 100% tariff on all films produced […]
The business of South African Investment Art
