L’Ormarins Queens Plate

L’ORMARINS QUEEN’S PLATE What: Horse Racing Festival Client Needs: Stimulate hype and excitement leading up to the staging of the annual LQP horse race. Big Idea: Generate media and social media buzz surrounding the staging of the LQP. Key Outlets:...

DIAGEO RESERVE

DIAGEO RESERVE What: The Diageo Reserve Brand Ambassador Client Needs: To unleash the power of the Brand Ambassadors (BAs) through raising their profile as industry experts and celebrities in their own right. Big Idea: C.S.A. worked with 7 key global BAs across...

AFI MERCEDES FASHION WEEK

AFI MERCEDES FASHION WEEK What: African Fashion Week Client Needs: Transform Africa Fashion Week into Africa’s most recognized Fashion Event Big Idea: Support and amplify AFI’s efforts in developing a platform that showcases African and local designers. Ensure...

CITY OF Cape Town EVENTS

CITY OF CAPE TOWN EVENTS (VARIOUS) What: City of Cape Town Client Needs: Create international and domestic buzz around Cape Town and position it as the “events capital” of Africa. Big Idea: Through a broad range of media platforms, from print to TV, radio, online and...

CASTLE LOUD TV SHOW

CASTLE “LOUD” TV SHOW What: Castle “Loud” music show broadcasted on SABC 1. Client Needs: Rejuvenate Castle Lager brand, make brand attractive to Black GEN-Xers, and reignite growth in brand. Big Idea: Recognizing that music spoke best to this...
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