by CSA Staff Writer Staff Writer | May 4, 2021
COURVOISIER What: Luxury Cognac Client Needs: The objective is to relaunch Courvoisier through a communication strategy that will elevate Courvoisier and drive reappraisal through celebrating in style amongst High Net-worth Individuals (HNWI). To create social...
by CSA Staff Writer Staff Writer | May 4, 2021
A VERY BONANG YEAR What: Two part T.V special, “A Very Bonang Year” follows SA’s biggest media personality, Bonang Matheba, on her global adventures, giving fans a unique insight into what was Bonang’s most powerful year yet Client Needs: Generate media and...
by CSA Staff Writer Staff Writer | May 4, 2021
BETTR BANK What: To launch GEN-Z focused Financial Institution. Client Needs: Target demographic to tell story of who and what Bettr Bank is. Big Idea: CSA identified two key influencers, Costa Titch and Dee Koala, to create a trap hit that captured the imagination of...
by CSA Staff Writer Staff Writer | May 4, 2021
BUDX MIAMI What: BUDX took over a hotel in South Beach with a series of curated events and performances for the “Kings of Culture” from around the world. Influencers and trailblazers spanning diverse cultural fields that include art, music, fashion and sports will...
by CSA Staff Writer Staff Writer | May 4, 2021
SMIRNOFF GAMES NIGHT What: Smirnoff Vodka presented a six-episode popular culture trivia celebrity Games Night show online, hosted by DJ Doowap with celebrity guests facing off for bragging rights Client Needs: Generate Buzz and Talkability for each episode and build...